I'm little late on this one, but the long anticipated Beach Cooler skateboarding video premiered last Friday at NJ Skateshop II in New Brunswick, and it was well-received.
The DVD came with a complimentary Beach Cooler koozie and sold faster than any Nike quick-strike.
This is where it went down, NJ Skateshop II in New Brunswick.
The screen onto which the 37 minute product of four years of gnar and weeks of insomnia was projected.
A sea of skateboarders surged through the shops open door and flooded its floors.